Big Poppa Smokers Cash Cow Seasoning was crafted specifically for brisket, but quickly became a top pick among pitmasters for everything beef. Developed with the competition BBQ circuit in mind, Cash Cow delivers rich, beefy flavor with just the right balance of savory, peppery, and umami notes that bark up perfectly when smoked low and slow.

It’s the go-to rub for winning teams at competitions across the country and a favorite in backyards everywhere. Whether you’re smoking brisket, searing steak, flipping burgers, or even jazzing up ground beef for tacos and chili, Cash Cow adds depth and crave-worthy flavor that sets your beef apart.

With high-quality ingredients and no MSG, this rub was made for serious BBQ lovers who want award-winning results every time they fire up the smoker.

Proven results: Many top-level BBQ teams use this brisket rub and have ended up winning perfect scores in the brisket category.

Great on: Beef and Veggies