Plowboys BBQ Bovine Bold is the Pork Pullin' Plowboys' competition beef rub. It took 14 months to create the final formula, and the whole time, the only thing they cooked with it was brisket. Only after it was on shelves did they learn what a great ground beef seasoning it is. Bovine Bold is perfect for beef, chicken, pork and pretty much anything, and it's the go-to seasoning for burgers, meatloaf, tacos, shepherd's pie and even Bolognese.

Flavor Profile

• Sweetness: Light. Brown sugar.
• Heat: Mild, with black pepper and chili pepper.
• Savory notes: Garlic, onion, Worcestershire powder and oregano.
• Color: Paprika and turmeric.

Best For

• Brisket
• Burgers and ground beef
• Meatloaf and tacos
• Shepherd's pie and Bolognese
• Chicken and pork

How to Use

Coat brisket evenly on all sides before smoking. For burgers, mix about a tablespoon per pound into the ground beef, or season the patties on both sides before grilling.

Pairs Well With

• Plowboys Yardbird Rub: the Plowboys rub for chicken and pork
• Plowboys En Fuego Spicy BBQ Sauce: a spicy Plowboys sauce
• Plowboys Bean Buddy: for baked beans

Sizes Available

Available in a shaker or a 5 lb bag.

Frequently Asked Questions

What is Plowboys Bovine Bold good on?
It was built for brisket, and it's an excellent ground beef seasoning for burgers, meatloaf and tacos.

Is Bovine Bold spicy?
It's mild, with black pepper and a little chili pepper.

Does it contain MSG?
No. It contains no MSG.

Who makes Bovine Bold?
The Pork Pullin' Plowboys competition team, Todd Johns and Randy Hinck.

Ingredients

Salt, brown sugar, spices, black pepper, chili pepper, paprika, dehydrated garlic and onion, Worcestershire powder, sugar, turmeric, oregano, extractives of paprika, and less than 2% calcium stearate to prevent caking.

No MSG.