Carne Crosta, loosely translated as "Beef Crust" in Portugese, is exactly what this rub will produce. It excels when cooked over high direct heat, especially on well-marbled cuts of beef. The high cooking temperatures are necessary to release oils in the rich Brazilian coffee, which entwine with the spices and rendered fat, creating the most sumptuously crusted steak you've ever experienced.

INGREDIENTS: LOCALLY ROASTED BRAZILIAN COFFEE, SEA SALT GARLIC, CHILIES (ANCHO, GUAJILLO, CHIPOTLE & PAPRIKA), PEPPER, GROUND MUSHROOMS (SHIITAKE, PORCINI), ONION. RAW CANE SUGAR, YELLOW MUSTARD, CORIANDER, LIME JUICE, CELERY, SPICES, & MALTODEXTRIN